When Instagram first launched as a mobile app in 2010, it was mostly used to share filtered photos with your friends. In the past few years, the platform has evolved into a full-fledged marketing tool. It allows businesses to effectively reach their target audience at an affordable price. From sponsored posts to image macros and everything else in between, there are many ways you can use Instagram for marketing your business. However, not everyone understands the ins and outs of this digital world and that’s why you need to know more about its specifics before diving headfirst into it. Here are some useful tips you need to know if you want to succeed with your Instagram marketing strategy
Create Brand Accounts
A good first step when using Instagram for marketing your business is to create brand accounts. This way, you are able to use multiple handles to share the same content under different usernames. This is useful because it helps you expand your reach by reaching a wider audience under the name of your business. If you already have a Facebook or Twitter account, you can use those to create Instagram accounts. If you don’t, you can create a brand Facebook page, brand Twitter account, and brand Instagram account all at once. This can save you a lot of time and effort down the road as you will only have to manage one account instead of three. Create separate accounts for all your social media channels so that you can easily manage everything and keep your focus where it belongs – on your business.
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Use Hashtags In Your Posts
When you publish a post on Instagram, the platform will automatically help you find relevant hashtags to tag your content under. This can be a huge help when you are looking for relevant, trending hashtags related to your industry. However, you should be careful not to use a generic hashtag. This is because Instagram will only show relevant posts under that hashtag and will remove any posts that don’t fit the format. Therefore, it’s important to use relevant hashtags related to your brand and product. You can also use related hashtags for your competitors’ products to get an advantage over them. This will increase visibility for your brand and help you gain more followers.
Use Geotargeting On Your Photos
This is another Instagram marketing tip you can’t miss out on. Instagram essentially allows you to geotarget your posts. This means you can choose a specific location where you want to target your audience. For example, if you are in Singapore, you can choose Singapore as the location where you want to target your audience. This makes it much easier for your potential customers as they can find your product/brand easily as they are located in Singapore. You can also use the same feature to target a specific country/state where you want to reach more people. This is especially helpful if you have a product/brand that is localized in a specific language.
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Get Creative With Videos
Instagram has officially become a video-first platform. This is evident from the increasing number of posts that are being published under the video format. As such, it’s important for you to learn how to create videos for Instagram if you want to succeed with your marketing strategy. Create a high-quality video and use it as one of your main marketing tools on Instagram. You can upload your videos to various platforms such as YouTube, Vimeo, and Facebook. It is also possible to create and publish Instagram Stories from within the app itself. If you are struggling to come up with ideas for your business’s content, videos are your best bet. They are the ideal tool for businesses to market their products, offer tutorials, and explain your company’s services in an easily digestible manner.
Don’t Forget About Stories
Another Instagram marketing tip you need to know is the value of Stories. Instagram Stories are basically a new way to share live video content on the platform. They are basically used as a one-way broadcast to remind your followers that they are not just seeing static content. Now, they can interact with your content in a variety of ways. You can respond to comments, ask questions, or just accept votes. This is a great way to build a relationship with your audience and keep them engaged. It is important to note that you can schedule your Stories for later. This is helpful when you have a lot of upcoming events or posts that you want to promote. You can create a dedicated Story for each event and get more engagement from your followers.
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Test, test, test!
It is essential for you to test and optimize your Instagram marketing strategy in order to see the best results. It doesn’t make sense for you to continue to invest your time and money into an Instagram marketing strategy if it’s not working for you. Therefore, it’s crucial for you to test out a variety of strategies and optimize your Instagram account until you find what works best for you. There are many visual marketing strategies that can work on Instagram. But, how can you know what’s good for your brand and what’s not? For example, you can try out different kinds of content such as image macros, videos, and image styles. You can also try out different types of posts such as those that feature products, testimonials, and lifestyle posts. As you test out different Instagram marketing strategies, you will be able to figure out which ones work best for your brand.
Conclusion
Instagram is a great platform for businesses to promote their products and grow their brand. However, many businesses find it challenging to use it effectively as it has many intricacies that must be understood in order to succeed. This article outlines some useful tips for using Instagram for effective marketing, so make sure to take note of them.
