Facebook, one of the world’s biggest social network has finally launched three new product features in a bid to expand fundraising throughout its platforms. The features include a fundraising sticker in Facebook as well as a donation button in Instagram. In addition to this, Facebook has decided to spread fundraising to its gaming live streams.
According to popular belief, the donation button on Instagram may generate more donations. Instagram profiles of non-profit organizations will be opportune to add a donation button and their phone number which will be displayed permanently.
On the Facebook platform, donation stickers can be added to Stories. A more interesting feature is that associated with Facebook’s gaming charity live streams. The streamer/gamer is able to select a “cause” and immediately request viewers to donate money to said “cause” as the watch the live stream. The Streamer may as well send out individual shout out to users contributing to the cause.