Lyft has rolled out a reduced All-Acees plan tagged Lyft Pink. It goes at the price of $19.99 per month, a significant cut from the previous the first All-Access plan which debuted at $299 per month. This reduced price will without doubt bring in more riders, which will will be a win for both parties.

The new plan is offering 15% discount on all rides, with an additional three complimentary bike and scooter trips per month for members only, airport related pickups,relaxed cancellations and other exclusive benefits.

As it stands, Uber is also offering subscriptions in terms of Eat passes for free Eats deliveries and Uber Pass with discount on surge-free rides. The cost for Uber Pass is $24.99 monthly.